The Importance of Visual Content
You Have Seven seconds to turn me on
It’s pretty simple… make me feel good and I’ll hang about.
You only have around seven seconds to capture the attention of your audience.
Bad first impressions will see visitors clambering for the door before the first second is up.
In other words, there’s no time for mistakes.
Aesthetics are everything
Strong visual content – photography, graphics, animation, video – captures attention.
Instagram and Pinterest are so popular because they are full of stunning visuals. We can hang around on those sites for hours – drooling over beautiful stuff, feeling inspired, getting lost in a journey of possibility and, most importantly, feeling motivated to take action!
We’ll buy products or sign up to services simply because of captivating visuals.