The Importance of Visual Content

You Have Seven seconds to turn me on

It’s pretty simple… make me feel good and I’ll hang about.
You only have around seven seconds to capture the attention of your audience. 

Bad first impressions will see visitors clambering for the door before the first second is up. 
In other words, there’s no time for mistakes.


Aesthetics are everything

Strong visual content – photography, graphics, animation, video – captures attention. 

Instagram and Pinterest are so popular because they are full of stunning visuals. We can hang around on those sites for hours – drooling over beautiful stuff, feeling inspired, getting lost in a journey of possibility and, most importantly, feeling motivated to take action!

We’ll buy products or sign up to services simply because of captivating visuals.