Want to make beautiful and engaging visual content for Instagram?

Not sure where to start? Learn more about content creation and visual marketing on the blog  


Latest blog posts

Learn to make custom animated Instagram story posts with Photoshop. | Georgie St Clair | The Content Designer

Use animated text and arrows, to encourage action on your Instagram stories.

Learn to make custom animated stories for Instagram, using the Photoshop timeline. Personalised, on brand and totally unique.


Are you camera Shy?Introverted? Or just Having a bad hair day…?

Learn to create an Instagram feed that reflects our personality without having to rely on showing our faces

How to Create Custom Instagram Story Highlights | Georgie St Clair | The Content Designer

Make your Instagram story highlights stand out

Keep your feed on brand and add custom icon graphics

Caroline South Master of Content Creation. Be Inspired by the best visual artists on Instagram

Meet Master Content Creator, Caroline South

From composition and colour, Caroline is a master of content creation. I regularly use her Instagram account in my workshops as an example of how to make beautiful content for social media. Today, you can learn why…

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About Georgie


Artist, photographer, stop-frame animator, content creator and social media visionary…

I have created social media happiness for the likes of Adobe, Club Med, Dior, Gousto Cooking, Marks & Spencer, Dior and Selfridges.

Learn more about my background

The Importance of Visual Content

You Have Seven seconds to turn me on

It’s pretty simple… make me feel good and I’ll hang about.
You only have around seven seconds to capture the attention of your audience. 

Bad first impressions will see visitors clambering for the door before the first second is up. 
In other words, there’s no time for mistakes.

Aesthetics are everything

Strong visual content – photography, graphics, animation, video – captures attention. 

Instagram and Pinterest are so popular because they are full of stunning visuals. We can hang around on those sites for hours – drooling over beautiful stuff, feeling inspired, getting lost in a journey of possibility and, most importantly, feeling motivated to take action!

We’ll buy products or sign up to services simply because of captivating visuals. 

Simple Steps To Beautiful Visual Content

Whether or not you think you’re creative, beautiful visual content for social media that tells your story, or sells your products, is achievable. You just need some guiding principles, a simple set of tools, and someone to show you how to use them.

Find out more about The Content Designer services →